With an initial prototype finished it's time to test it on real users for authentic feedbackFind out more
How, why and what to test
With extremely limited time only superficial tests were conducted with friends. Their feedback however did change the designs somewhat and solidified the direction. No matter how unrealised an idea, feedback can help to prove or kill.
Were they natural interested in the aesthetics and use case?
Were there any details in the UI that were unintelligible
In the app experience, were the next steps logical and intuitive
In a few cases I showed two alternatives for the UI and let them decide which was best.
"I like how the page belongs to the artist, couldn't tell it was Shazam"
"Should the shuffle button be number one action on the page?"
"Love the animations and movement, could do with more."
Removing Shazam brand to cater for artists is good idea, but adding the logo back in claims it for Shazam.
Animations to hint at interaction would be a good idea to promote exploration. Especially the tabs.
Perhaps the shuffle button should replace the Follow button as the primary CTA due to it's uniqueness and alignment with Shazam ethos.
Part 5 of the design process: Apply a visual aesthetic
Using the conclusions of testing to improve the app through visual design consolidation