Kodak Ascend: Digital Printing And Finishing In One Go

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Interview with Randy Vandagriff, Senior VP Print, Kodak, about the new KODAK ASCEND digital press

How did Kodak think about developing the ASCEND digital press?

Kodak has identified gaps in two vertical industries: retail / POP signage and packaging. In the retail signage sector, large-format UV inkjet systems are often used, which are comparatively slow and expensive in order to produce lighter and smaller signs and displays for the retail environment. In packaging production, folding box test series and short runs are often produced with small commercial digital printing machines that lack the necessary robustness for actual production, while larger digital production printing machines usually do not offer the finishing options of the smaller machines, so that a gap opens up here too .

Kodak developed the KODAK ASCEND Digital Press as a perfect solution for commercial and digital printers looking to increase profitability and capitalize on new business opportunities in the growing retail / point-of-purchase and packaging markets. The industry-leading substrate applications and finishing capabilities of ASCEND enable the production of special jobs with high profit margins for these market segments.

Please give a few examples of print jobs that are ideally suited for production on the ASCEND press.

In the retail and point-of-purchase segment, the ASCEND digital printing machine is an ideal solution for producing signs and billboards in formats of up to 120 cm in length with a productivity of up to 572 square meters per hour. Packaging jobs for which the machine is ideally suited are, for example, smaller folding boxes, blister cards, boxes for food and cardboard banderoles. In addition, the printing press can show off its strengths in the combination of high-quality printing and inline finishing in the production of commercial jobs such as book covers, greeting cards, trading cards and much more.

Sheetfed offset printing traditionally plays the dominant role in the folding box sector. In which folding box applications can the ASCEND printing machine replace or ideally complement offset printing?

The ASCEND is an ideal addition to many printing technologies. The machine can produce complex folding box prototypes and short runs in fewer production steps than most other processes. This reduces order processing times for both small and larger, offset-typical runs by shortening the design phase and eliminating ambiguities by producing real physical samples.

What are the main advantages of ASCEND over printing systems commonly used for short-run digital package printing and POP signage applications?

ASCEND not only benefits from its flexibility in terms of printing inks and substrates, it is also based on an extremely robust platform that is designed for reliable, high-quality production of millions of prints per month. This is what distinguishes them from other special machines.

In addition, the ASCEND offers a larger printing area than most other systems in its class, which offers space for complex production-relevant brands that most converters in the retail signage and packaging sector require. This opens up a range of print finishing options without affecting the usable printing area.

Why is ASCEND's toner-based technology better suited for the intended applications than an inkjet solution?

ASCEND's electrophotographic printing technology enables significantly more types of finishing than comparable inkjet solutions on the market. As a result, print shops can use ASCEND to produce a wider range of highly profitable signage and packaging applications in a single pass.

What are the main differences between your NEXFINITY and ASCEND digital presses?

The KODAK ASCEND digital printing machine is equipped with a new oil-free imaging system that enables the use of heavier substrates up to 0.762 mm thick, double-sided printing of synthetic materials and the use of new dry inks for special finishing purposes. This technical feature also ensures that ASCEND printed sheets behave better when laminating and gluing.

The KODAK NEXFINITY Digital Press continues to lead the industry in A3 oversized CMYK electrophotographic production for print speeds and five-color production options and speeds. In addition, the NEXFINITY is in a class of its own when it comes to flexibility in terms of substrate types, formats and thicknesses.

What can be achieved with the new KODACHROME Foil Dry Ink?

The use of KODACHROME Foil Dry Ink in the ASCEND enables CMYK printing plus foil application in one pass, which increases overall productivity. The press sheets do not have to go through the machine a second time to receive the foil finishing, as is required with the processes of other manufacturers. This also means that there are no longer any registration problems and at the same time there are production options that are not available with conventional foil stamping, such as the printing of variable data and designs for which the production of conventional foil stamping tools is too complicated or too expensive.

What other print finishing options that are available for the ASCEND printing machines are relevant for retail signage and folding box applications?

The ASCEND digital printing machine enables the use of opaque white, the transparent clear dry ink, the dimensional clear dry ink for a three-dimensional effect, the antimicrobial dry ink, numerous Pantone colors and a constantly growing range of other special colors. These dry inks can be used in the first, second or fifth printing unit of the machine. Thanks to this flexibility, ASCEND is able to meet production requirements that require different color sequences.

Can sheets that have been printed and refined on the ASCEND be upgraded even further by means of foil lamination or spot or full-surface varnishing?

Yes, thanks to its oil-free dry ink imaging system, the ASCEND printing machine also supports the subsequent lamination and varnishing of the printed sheets as well as the use of adhesives and glues in the packaging industry.

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